Thursday 27 March 2014

Final digipak - Front cover, inside panels and back cover


Our digipak design focuses on the contrast of de-saturated colour and bright watered down inks, both of these qualities are seen in our music video. The pack also is made up of three separate shoots that I shot over the production and post production stages.

The front cover image is an image with is connected with the video itself. We decided to use this as the front cover even tho it is not a single album because we felt as tho its a strong image. I used the app fragment by pixete LLC on the IPAD to produce the design of the image. I also used the same format for the back-cover  The back cover image was one I took when doing the ink experiments before our shoot. The image consists of a range of coloured inks being dripped into water. Using the app I selected the design I wanted and formatted the image to fit this. However, on the front cover I decided that the most effective way to display the image would be to have the picture itself in focus and the parts of the image in the lines blurred out. While on the back cover I felt the most visually compelling way to present the image would be to have the main area out of focus and the parts of the image in the lines in focus. This also meant that we could have the other songs in the album written in-between the fragmented square lines.

The inside left panel consists of images that I took in the studio which also went up on the website. I chose to put these images in black and white and in photoshop using the blending tools place the allusion of ink dripped down the background to link with the back cover as well as the video itself. This made all the the panels link better. 

The inside left and the CD design I felt it would be appropriate to bring in some sort of connection with the water as there has been some sort of reference with the water in each of the other panels. So therefor, I placed a water image on for the CD and using the front which I have used throughout I smudged in photoshop to give the effect that the water is making the ink run. 

Through the making of the digipak I completed many different drafts using various images and designs to see what was the most effective. Through stages of development and refining I came up with the final design. 

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