TASK 4 SCRIPT: How did you use media technologies in the construction and research, planning and evaluation stages?

How did you use media technologies in the construction and research, planning and evaluation stages?

Research: We chose our track and discovered it was part of the indie/dream pop genre and therefore this is what we focused on whilst making our video.  

After creating a storyboard on paper we filmed it with the SONY NX5 in order to create a digital animatic that we edited and cut together on the soft wear final cut pro in time to our music. The purpose of this was to see how the length of the shots worked with the music and see if there were many vital changes we needed to make, in order to improve the story line before the day of the shoot. We stuck to this animatic as it was vital on the shoot.

We also had to cut the length of our track as the music was too long for the length of the video; we used the software ‘Sound Forge’ for this.

The photographs were essential to the concept of our video and were taken on the groups IPhones as well as on an SLR camera. We then got these double printed, so we had 400 photographs to fill the room.

Production:

We filmed most of our footage on the FS100, but our video also contained a lot of slow motion footage, which was filmed on the NX5. When filming the performance element we had to use the Ipad to play the music out loud which would help later for the lip sync in post-production, and we also had to use the digital clapper so when we played it back we knew where we had to start editing from. We also took photos on the shoot day using a Cannon 5D, as we wanted to record what we had done on the shoot day as well as take photos for our website.

Some of this footage was shot on a crane from above as we wanted to use a birds eye view shot so you could see the whole set, this was taken on the Sony FS100 and in the bathroom most it was most filmed using the NX5 due to the slow motions. While filming this there was a TV screen next to us so that we could make sure we liked what we were filming as we went along.

Post Production:  We used the soft wear final cut pro to edit our product together. We created different rushes and bins to make it easy for each clip to be found. Using the different channels, we used the appropriate clips and inserted them into the suitable places.

We also learnt how to use lip sync which we had done an activity on earlier on in the year. We placed the narrative of the video down first as we felt that this was the most important element of our video as it was the most visually compelling. After we created a first rough cut we evaluated what areas we needed to improve or completely change to make it the best we possibly could.

We used the soft wear ‘After effects’. We used this software to create visual effects in order to bring together three separate plates and using the dissolve tool we created the illusion that the main girl was dissolving into the bath. This appeared at the very end of the music video.

We also used the program ‘colour’ to adapt the finishing, colouring and grading. We de-saturated the colours to create a blue tinted finish, this created a morbid effect.

(We used a range of techniques such as; channel layers, blading, marking, synching, different rushes and bins, slow motion shots, changing the saturation and filters in order to create a successful and creative product.)