Saturday, 29 March 2014
Friday, 28 March 2014
Final Website
To build our website we used the website WIX. "Wix.com is a cloud-based web development platform that allows users to create professional HTML5 websites and mobile sites, through the use of their online drag and drop tools."
The sight allowed us to create a unique and user friendly website for our audience which fitted with our band image and also allows us to promote the video and the band itself.
On the website as well as including all the things one would expect to see such as, the finished video, about the band, tour dates, news, contact details we also decided to include an online store. This would increase the bands revenue and also promote the band. We printed the bands name onto different products including, hoddies, tee-shirts, mugs and umbrellas.
Overall I am pleased with the final result of the website. I feel as though we have created a user friendly website which successfully appeals to our audience and conforms with the band image.
Link to the sight:
Thursday, 27 March 2014
Final digipak - Front cover, inside panels and back cover
The front cover image is an image with is connected with the video itself. We decided to use this as the front cover even tho it is not a single album because we felt as tho its a strong image. I used the app fragment by pixete LLC on the IPAD to produce the design of the image. I also used the same format for the back-cover The back cover image was one I took when doing the ink experiments before our shoot. The image consists of a range of coloured inks being dripped into water. Using the app I selected the design I wanted and formatted the image to fit this. However, on the front cover I decided that the most effective way to display the image would be to have the picture itself in focus and the parts of the image in the lines blurred out. While on the back cover I felt the most visually compelling way to present the image would be to have the main area out of focus and the parts of the image in the lines in focus. This also meant that we could have the other songs in the album written in-between the fragmented square lines.
The inside left panel consists of images that I took in the studio which also went up on the website. I chose to put these images in black and white and in photoshop using the blending tools place the allusion of ink dripped down the background to link with the back cover as well as the video itself. This made all the the panels link better.
The inside left and the CD design I felt it would be appropriate to bring in some sort of connection with the water as there has been some sort of reference with the water in each of the other panels. So therefor, I placed a water image on for the CD and using the front which I have used throughout I smudged in photoshop to give the effect that the water is making the ink run.
Through the making of the digipak I completed many different drafts using various images and designs to see what was the most effective. Through stages of development and refining I came up with the final design.
Monday, 24 February 2014
TASK 4 SCRIPT: How did you use media technologies in the construction and research, planning and evaluation stages?
How did you use media technologies in the construction
and research, planning and evaluation stages?
Research:
We chose our
track and discovered it was part of the indie/dream pop genre and therefore
this is what we focused on whilst making our video.
We used the soft wear final cut pro to edit our product
together. We created different rushes and bins to make it easy for each clip to
be found. Using the different channels, we used the appropriate clips and
inserted them into the suitable places.
Research:
After
creating a storyboard on paper we filmed it with the SONY NX5 in order to
create a digital animatic that we edited and cut together on the soft wear
final cut pro in time to our music. The purpose of this was to see how the
length of the shots worked with the music and see if there were many vital
changes we needed to make, in order to improve the story line before the day of
the shoot. We stuck to this animatic as it was vital on the shoot.
We also had
to cut the length of our track as the music was too long for the length of the
video; we used the software ‘Sound Forge’ for this.
The
photographs were essential to the concept of our video and were taken on the
groups IPhones as well as on an SLR camera. We then got these double printed,
so we had 400 photographs to fill the room.
Production:
We filmed
most of our footage on the FS100, but our video also contained a lot of slow
motion footage, which was filmed on the NX5. When filming the performance
element we had to use the Ipad to play the music out loud which would help
later for the lip sync in post-production, and we also had to use the digital
clapper so when we played it back we knew where we had to start editing from. We
also took photos on the shoot day using a Cannon 5D, as we wanted to record
what we had done on the shoot day as well as take photos for our website.
Some of
this footage was shot on a crane from above as we wanted to use a birds eye
view shot so you could see the whole set, this was taken on the Sony FS100 and
in the bathroom most it was most filmed using the NX5 due to the slow motions. While
filming this there was a TV screen next to us so that we could make sure we
liked what we were filming as we went along.
Post Production:
We also learnt how to use lip sync which we had done an
activity on earlier on in the year. We placed the narrative of the video down
first as we felt that this was the most important element of our video as it
was the most visually compelling. After we created a first rough cut we
evaluated what areas we needed to improve or completely change to make it the
best we possibly could.
We used the soft wear ‘After effects’. We used this software
to create visual effects in order to bring together three separate plates and
using the dissolve tool we created the illusion that the main girl was
dissolving into the bath. This appeared at the very end of the music video.
We also used the program ‘colour’ to adapt the finishing,
colouring and grading. We de-saturated the colours to create a blue tinted
finish, this created a morbid effect.
(We used a range of techniques such as; channel layers,
blading, marking, synching, different rushes and bins, slow motion shots,
changing the saturation and filters in order to create a successful and
creative product.)
Sunday, 23 February 2014
Thursday, 6 February 2014
TASK 2: How Effective is the combination of your main product and ancillary texts?
Richard Dyer came up with the idea that all artists have a certain star image which is usually seen through their videos, website and digi-pack. A star image helps them appeal to a certain audience whether this be a mainstream or niche one, the ways in which this is achieved is they way they not only present themselves but the way they show and sell their media products. Having a star image means that the artists can have a stronger connection to their audience as maybe consumers feel they can relate to them as they dress the same or are into a similar style as the artists. Dyer also mentions that artists are usually influenced by their record company to present themselves in certain ways in order to make sure that they do target a specific audience in a more successful way. Also if we look into the work of Negus who talked about organic and synthetic artists, we can see how artists may reveal themselves in certain ways in order to be liked by different audiences and that if they choose to be synthetic then they are going to have a more mainstream audience where as if they decided to be organic then they would expect to have a more niche audience. Both these theories can help when looking into the star image or our own band, Reverie.
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The overall look that was achieved through the music video, website and digi-pack was kept constant throughout all three products which helped us achieve a stronger star image and therefore a much more clear target audience.
Wednesday, 5 February 2014
Friday, 31 January 2014
Final Cut Evaluation
After watching through our rough cut there were some changes that we needed to make, one was that there were a lot of continuity errors which meant that it was maybe slightly awkward to watch. For example Isa gets out of the bed but then we saw her back in it again, also water is flooding into the bedroom onto the pictures in shots that came before we saw that there was a bath or before the bath is seen to have over flowed so this didn't make too much sense. Therefore we fixed this by moving shots around so showing a shot of the taps being on and the bath over flowing before we saw any water in the bedroom. We also found that the whole sequence happened very quickly meaning that maybe she gets into the bath way before she actually should as we were left with a lot of room at the end that we didn't know what to do with and also that we hadn't included really effective and cinematic shots in the bedroom that we could have put it. So we made the start more spaced out and made it so that she isn't seen going into the bath until later on in the video, this worked much better as it meant that after this shot we didn't have too much footage we could put in as she goes under water and this is how it finishes so once she was submerged we had to finish it quite quickly.
We also found that the lip syncing wasn't also on point which needed to ne changed it is just made the whole music video look a lot more unprofessional as it became obvious that these the two artists were not actually a band and that she was just singing and he was just playing over a track. This was easily changed by using the time proxy to help us get the shots in time with the track.
The big change though was doing the special effect at the end of Isa dissolving into multi-coloured inks in the bath, the way we did it is on the shoot day we took a birds eye view shot of the girl fully under the water lying in the bath and then we took a birds eye view shot of the bath when it was empty as well, by using these two templates an effect called bubble dissolve was used to slowly move from one shot into the other. But the next step was the ink, on the shoot day we had made ink bombs which exploded in the bath producing this mixture of ink swells in the bath which could be used to know the colours that we wanted to use but for the ink to actually dissolve this girl,what happened was that we turned small parts of her into blocks and dissolved it and then went on the amplify the colours and make it more obvious as to what was happening to her.
Also what we did was use a process called colouring - which is done on an American programme called ‘Coloring’. What it does is change the amount of colours so that they match each other, therefore as we used a lot of white and sometimes the whites wouldn’t match up - maybe because of the time of day had changed or there was a slightly different light set up, etc. - this is when we can use this process so that the colour balance in the image looks correct. Colouring was also used to make it look quite de-saturated and dark in order to keep the style for one quite grungy and also emphasis the dark and troubled message that we are presenting in our music video, we thought de-saturating it would pull off this look after watching the music videos that Birdy had done which use a similar colour process.
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