Kyle Cooper

 

Klye Copper

Klpe Cooper Born in 1962 is a modern designer of motion picture title sequences. He went to Yale University and studied graphic design being taught by Paul Rand. Very early on in his career he worked as a creative director as an advertising agency in New York city and Los Angeles and created the title sequence for the 1995 America Crime film Se7en. He wanted to create titles that raises the creative bar. After Co-founding in Imaginary Focus he decided it was time for him to focus on more creative work and left Imaginary Forces. In 2003 Cooper founded in the creative agency Prologue.



Kyle Cooper is described as a man who single handily revitalised the title sequence as an art form. In 1995 his title sequence seven is one of the most important design interventions of the 1990's.

Cooper had shot over 100 film title sequences his three most important being:

- Dawn of the Dead

- Spiderman

- Super Man Returns

A title Sequence should set an expectation.

He likes to study things such as: cells, teeth, bones and things with micro detals. As well as shooting through hand made objects, he says there is something imperfect about it. 'I like looking at stuff that is already there'. He likes to work with live action and studio work so he can place the two together.

In his title sequence The 'Dead Zone' there was a real impression of very symbolic typography which made it mysterious. There is now becoming an overlap between typographers and graphic designers moving to the creation of content in the opening sequences of films.

The 'Dead Zone' really made am impression on Cooper because at this point because 'i realised at this point that my interest in film and my interest in typography and graphic design could some how be the source of another location.'

His title sequence 'Se7en' is a very famous title sequence of his. The handwriting format connects with the serial killer and the keeping of his journals and trys to help add to the impression.The amplified screams give the sense of danger and insecurity and the general idea of helplessness giving a thrilling sense. Physiological aspects build up to the tension and action within the film. Some of the shots seem to be quite graphic and brutal with once again build up to the action within the film.

The future of tittle design at least in the case of prologue is that our title designer's help in the movie and put you where you need to be in ahead of the film.